“Entry-level!?”

STOP CALLING ANYTHING MORE THAN $1000 ENTRY-LEVEL YOU ELITIST SNOBS!

You know who you are.

Anyone can put a watch on their wrist, you do not require an ‘ology to do so.

If you can afford it, you can roll into a high-end boutique, put your name on a list, and maybe in a decent period of time walk off into the sunset with a ridiculously priced piece of tat.

You do not need to have run laps around the track.

You do not need to have worn a Tudor before you wear a Rolex.

You do not need to work your way up an imaginary list of lesser watches before you wear a JLC or a Vacheron Constantin (who? – you know that’s what most people say when you reel off “names”… Richard Mille? Didn’t he play on the wing for PSG? Girard Perregaux? He’s that actor right?)

The next time I hear someone call Longines or Tudor “entry-level”, in my vicinity, I will take whatever watch you are wearing away. Your watch-licence is hereby revoked.

This is absolute madness.

You know who you are… stop it.

8 thoughts on ““Entry-level!?””

  1. I agree that there should be a threshold of what is considered an entry level watch. For me personally, as you described it… entry level should be anything less than $1K. It has to be something achievable by everyone who chooses to buy a watch, from a beginner, student, middle class person etc.

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    1. True – I’m tired of seeing $3-5k watches being described as entry-level, especially when you can put anything of any value on your wrist. This is not a skill, or a sport, it’s just a timepiece. If you inherit something for free (like a Rolex or Omega) does that make you pro-Am, or a legacy? It’s the wrong word, and the wrong idea. I do appreciate people not wanting to spend a lot and getting good value, or the concept that if you are dropping serious coin then you want the best bang for the buck, but a watch is a personal thing, and if you want to spend $15k+ on a Breguet, or wait 2 years for THE Rolex you want, do it…

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    1. And there is also this… plus if we take $1000, there is a lot you can with that if you are smart.

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    1. I completely sympathise. I think entry-level is the wrong term full-stop, and maybe something more akin to “gateway”
      would be more appropriate. You can convert $100 into a decent watch, and it is fun to hunt in that ecosystem. No snobbery here.

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