The next step is lace

It started in January 2024. I bought a rectangular Camy watch that was a little on the smaller side. I was doubtful at first, even if only for a minute. That watch was 20mm by 40mm, roughly the same size as a small Cartier Tank Americaine. It fits me well. I wear it regularly. In… Continue reading The next step is lace

The Quartz Crisis of 2025

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As watch enthusiasts, there's often this feeling that we should care more about mechanical watches than quartz ones. We're told that mechanical watches "have soul", and that "quartz is boring". Well, I'm a watch enthusiast, and I love both quartz and mechanical watches. What is The Quartz Crisis of 2025? The Quartz Crisis of the… Continue reading The Quartz Crisis of 2025

The Top 58 American Watch Brands Ranked (Number 8 will Shock You)

Once a year, in preparation for my baseball fantasy draft (this Sunday wish me luck), I have ranked the American watch brands. The criteria for inclusion are a) historical importance, b) cultural importance, c) general popularity, d) scientific innovation, and most importantly, e) how much do I like them. What makes a brand American? Well,… Continue reading The Top 58 American Watch Brands Ranked (Number 8 will Shock You)

One Direction?

The Swatch x Omega MoonSwatch... The Audemars Piguet Black Panther & Spiderman The JLC Batman Reverso... What do all of the watches above (and similar) have in common? They are all accused of dragging down or tainting the reputations of the respective brands. I happen agree with that statement, but not in the way you… Continue reading One Direction?

“Bond, J—” Oh piss off

I can endure no more. Today, I buckled. James Bond is one of the most iconic characters in pop-culture. There's plenty reason to love him. He dresses well, he's nonchalant, yet charismatic, and he exudes effortless cool on the silver screen... or so I am told. That's because I've never watched a single Bond film… Continue reading “Bond, J—” Oh piss off

Round table #18 – vintage trifles

Chris: Greg had an idea for a vintage round table… How about, vintage desires and vintage regrets? Why you have or have not dipped your toes in? Todd: My vintage regret is a birth year Timex. I thought I wanted a birth year watch, but after receiving one and wearing it a few times, it… Continue reading Round table #18 – vintage trifles

The Watch of Theseus

In one of the most convoluted myths of the ancient world, Theseus traveled to Crete, slew the Minotaur, and returned the children of Athens to their home. Along the way he seduced and abandoned Ariadne, who gave him valuable assistance.  According to Plutarch and others, the Athenians kept and repaired the ship and sailed it… Continue reading The Watch of Theseus

No, you do not need the new thing.

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Most watch media is trying to push you to buy something. It could be a "review" that is thinly veiled advertising, or someone who is banking on you unknowingly buying via their affiliate link. It grinds my gears that it's not more transparent, but I think it exposes a deeper issue. Do you really need the… Continue reading No, you do not need the new thing.

For what it’s worth

I usually spend Sunday mornings on forums leaving little bon mots in comments on posts to amuse myself while the coffee wakes me up. This morning a comment felt like it was going to run long so I decided to put it over here, in my space, where it won’t get buried under posts from… Continue reading For what it’s worth